Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. Going back into the past is something I wanted to ask you about. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. Peter Feigin: Yeah, I don't know if it's still risk. How does that boat go? And how do we capture that, both digitally and on broadcast? John: Hey, Peter. By Gabe Friedman October 2, 2017 2:58 pm. But in a short period of time, the prospect and the opportunity of just not running a team, but kind of building a city and the real estate and the expansion and kind of where Milwaukee was as a city and kind of an inflection point was just kind of one of these miracle situations. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. The Giannis Effect has been a product of the digital age. I said, oh, its so good to get all your support. Peter: NIL has no guardrails, no anything whos getting paid what? Peter: I went to Franklin and Marshall College, Lancaster, Pennsylvania. Michael Red: Peter Feigin. What people never tell you about the rings, its not just the 20 rings for the players and the coach and the owners. And I think the balance is really, really tough because you know what an NBA season is. That the only option we really had was to build grassroots and build relationships and take time across the entire community. This is a small town, even though it's a big city. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. Peter Feigin: Yeah. power forward, who lives in Southern California but joins The Run whenever he travels to New York for his job in finance. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . I think weve gravitated again with a lot of people weve brought in to engage and get it done. Peter: Hes was in consumer products. Citation. I love our chances this year, sincerely. Then you mirror that off the court. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". As commissioner of one of New York Citys longstanding pickup basketball games, Dan Feigin always knew where he would be every Saturday morning: inside the subterranean gymnasium at Trevor Day School in Manhattan, where he has worked for nearly three decades as a teacher, coach and administrator. And I love your brother. How can we do fun special things, what matters to people? Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. That was out the door. Thank you. If you need a shot of good inspiration (and a good laugh), listen to this episode! Peter: My wifes a native New Yorker. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". and other sports leagues begin to outline their plans for comebacks in the age of social distancing, weekend warriors like Feigin are coping with basketball-shaped voids in their lives. Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. Just so I get a little. None could have anticipated how it would grow over the years, or the motley crew of characters who would be drawn to it. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. High draft picks such as Andrew Bogut, Yi Jianlian, Joe Alexander and Brandon Jennings hadn't panned out. Right? Talk about that process. Peter Feigin has been the President of the Milwaukee Bucks since October 2014. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. This is a human business. It found him. If you're going to go look at teams, grab my brother. I think, listen, you could certainly have success with superpower and great skill and everything, but to have peopleYou mentioned at the beginning of the show, how in a small market, do you keep consistency? Peter Feigin: Yeah, I think number one, it's restarting the business. Thats an interesting question. Peter: Yeah, it was incredible. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. Peter Feigin: Yeah, I think it's like I take everything from athletics. Youre going to have a lot of fun. Michael Red: The facilities, everything that you guys have done so far is remarkable. Peter Feigin, president of the Milwaukee Bucks. Peter: Probably, now with the way interesting curriculum has expanded and fun case studies and like where schools are. Peter Feigin: I'm not a good example of life balance, because I kind of blend them in such a big way that my kids, my brothers, my mother, my wife, they're all a part of it. Peter: I think when the opportunity came and we thought it was such a good idea, we were aiming an incredible. Theres a lot of people that look up to you and want to be either the next Peter Feigin, or be an entrepreneur and do a startup. And a diverse community gives us diverse thought, gives us better outcomes. Ive had some of my employees have been there and they say, its just amazing, just a wonderful place to watch a sporting event and Im just talking to one this morning and he just said, Great place, just a great arena.Were not going to go through this interview without talking, of course, about Giannis. Here's your Asian Americans. It's about doing things for the right reasons. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. Peter Feigin: Yeah. You talked about the head of human capital, and obviously Im proud to say, and Im only saying this with love, youre a native New Yorker like I am and were people, people. We had Chris Middleton and Giannis involved in it kind of conceptually, and really fun conversations with Giannis brother Costas had just won for the Lakers the year before. He ends up being a generational player like you couldnt, if you were writing a Disney movie, which they have now written and now produced, it would be the fodder for a Disney. The one thing about you that I've seen over the years is that you keep the culture in a funny mood, right? It has huge value and its paid huge returns for us. We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. Does he play defense?. He is a legitimate superstar who also manages to bring in the European market. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Thats just my view, Lasry said. When I was looking at the website, I was like, man, I cant wait to taste that chicken. Hes very straightforward. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. That's what and that's ongoing. Okay. I encourage it, and selfishly, its a fun way to network and deal with people. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? Youve collected all this human capital, both starting and back up. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? I think its hard to grasp where this is going, but it professionalizes players at this, Peter: point teenagers at a much earlier level than theyve ever been. I got to talk about the journey to the Bucks though. Peter Feigin: So, I mean, this is talk about, "You never know what's going to happen and where." Peter Feigin: No. "It's going to be a blow-away experience beyond expectations for anybody that's been to a pro sporting event in the state of Wisconsin, that's for sure," Feigin says. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. And more importantly, kind of like building such a strong infrastructure with other people. We're going to build it locally, regionally, nationally and then internationally. Talk about that, Peter. Then it would move the franchise to Las Vegas or Seattle. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. Holy cow pinch me because this is so awesome where it is.". Defenders are responsible for calling fouls. I better go home and talk to Natalia to do it. If you lose, that might mean you need to keep an eye on several of your friends toddlers. But there are also long-range shooters who work in retail sales and small forwards who direct nonprofits, photographers and writers, students and teachers. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. Its rotating cast includes bankers, lawyers and high-powered television executives. And even as the N.B.A. I mean, the fact that players had just had it is no surprise. John: Like you said, the smartest people could take the most complex issues and just make them simple. John Shegerian: This edition of the Impact podcast is brought to you by ERI. He really taught me the lesson late in life is the real geniuses or the ones who can take these complex things and talk to me about them and I understand them. Peter: Wow. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. "We have a. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. How do you care about it, and Jon Horst is so great on the basketball side. Being able to play ball with your son is kind of like the best of the best, Peter Feigin said. He perpetuates a culture that attracts like-minded people to him. Like the Kees, you're going to hopefully be doing something you love with people you love and working your butt off, but there are expectations. Peter: Yeah. But if Woodhouse had any qualms about digging in on defense against various titans of industry, he quickly learned that everyone was competitive. Then I think the big huge growth for NBA is how do we really figure out what our media is domestically and what it is internationally like in the next two years, which is changing dramatically. As you get older, its just harder to keep up with everybody, he said. He and his wife, Natalia, have two children, Alexandra and Thomas. Everybody knows you are going to work your butt off if you work here. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? How do we build the baselines? That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. Okay. He loves people and he'll go nearly to any length to support, develop and back the people he works with. I volunteered/got myself pushed into the reset committee of the bubble committee on the NBA to do something that's never been done before. And I think of it, Michael, to answer the second part, it's like we thought we were woke. So it was kind of building rapport and trust was the only way to kind of get this done. Not everyone is. So, it really is kind of like all of us working together to figure out what the balance is. We hired a great human capital person to build up the structure, but it was really best practice. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. All trademarks are the property of their respective owners. Lee, 50, has worked to keep in shape by doing yoga and shooting hoops in his backyard. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. John: Just for a fun look, for our listeners sake. President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. How do we think about marketing around the world? And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. Thats just what a joy. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. A, if you werent doing this and I know this is a dream job. Got it. You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. Youre physically building an arena, a district, a template for success. Were going to constantly improve. Number one, obviously, because like you said, its rare air, but youre learning on the job. He's also been quoted as saying he wants to play for the Bucks "forever" and he does not know if he could be "the same player" in a "flashy city." We have the DNA and the strength and this caliber of championship caliber team to really be attractive to the world. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. I think engagement and investment in the community and social responsibility is like a big deal. Its a difference maker, especially now in our labor market. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. Thats. John: Another native New Yorker from Roslyn, New York. Peter, before I let you go, I have to ask you. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. Whether it was in sports or somewhere else Id probably look to lead an opportunity for a turnaround or a startup. What a great thing. The first game goes to 9 points, and every game after that goes to 7. A lot of fun. My fantasy, I had two fantasies growing up. Weve got a sophomore in college and a senior in college. I dont know if thats a word, but I would attach myself. In 2014, Bucks President Peter Feigin lost his father to congestive heart failure. They're like, "Peter, don't double think anything. It looks amazing. So, these guys are thrown into a world where they're responsible for everything, they assume they know everything, and what their experience is. You talk about how do people help you think through clutch times. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. And because Blake was in our backyard, like literally in Kenosha, which as you know is so close, it became personal. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. Peter is a serious businessman and an hilarious friend. Talk a little bit about where you even grew up, how you even got here. Peter Feigin: And I think, even when we looked at ourselves we're completely diverse, but we weren't anywhere near where we should have been on the leadership side of being a diverse leadership. Anybody who wants to joust with me or do anything, I was like, "Well, just tell me where you're against the equality. Its really important and youve got to take a real responsibility. Literally the world, like across European soccer, across everything, for people to at least stop and think. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. That's kind of a surreal experience in NBA arenas.". I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. I'll talk with her about her students and kind of support her while she's correcting her papers. Step one was complete. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. These guys are human beings. And we'll get into the twin in a little bit. Engage is the go-to spot for booking talent, for speeches, custom experiences, live streams, and much more. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." Right now, its very hard to figure out and understand where its going, because this is the wild West. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". Lasry, 60, had already become less of a regular presence in recent years. Peter: Well, I made one of the biggest mistakes ever to begin with. Michael Red: Giannis Antetokounmpo and that team is so special to watch. But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. So, how do you navigate the ship through waters you've never been through before? My wife and I have known each other since high school. Hows Warren Buffett in person as, how exactly? Everythings compounded we happen to have picked Giannis in a draft, like in, as the 16th pick. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. Its like you think about what the culture of community is. It's a simple filter to go through things, if we have to question it, we're pretty sure its wrong," shared Feigin. John: Hundreds. And we'll get to social injustice in a bit. It is so important that kind of at least in our infrastructure. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. That's actually a step up from the orange vests and hard hats he's been wearing in Milwaukee, constantly checking on the construction of the Wisconsin Entertainment and Sports Center, the non-branded name of the arena. Peter: You got it running the 70s, 80s and 90s, yep. This again becomes a platform of an NBA brand extension that just explodes with engagement. The way it works is they closed in April. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. Peter Feigin: These are all massive, huge, systematic problems for generations that we've got to chip away from every day. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. By the way, part of the culture here and part of the DNA is, before you come in and before you, youve got to want to be involved. You got to be someone that actually that enjoys being here and part of the family culture and part of an organization. John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? Youre going to have to work your butt off because its work. And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. Were going to pay you, but hey, youre going to work. So, it's really about cost containment and preservation of jobs. Peter: We knew each other. Peter: John, the best. So, I can't be too vocal, because if the owners knew how valuable it was that, I conceptually run a retail operation with thousands of pieces of apparel. That's like, that's today's kind of like, "What are we focused on?". During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. You can imagine, yes, Id rather be in Miami for 180 days, no question. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. One Saturday, they gathered with some of their other pals including dAmboise, who had been playing hoops with them for years and The Run was born. We screw around a hell of a lot, but let me tell you, if one of our guys was in trouble, if we need to circle the wagons, if they need advice on evaluating something they're doing, they know that it's extremely objective, it's immediate, and that's what we do here. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. I'm just honored and grateful that you took the time to be on the cast today, man. That was one of these monumental, incredible, awesome times to get it done. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. But I could swear by the 10th time it happened, it was not an accident.. And they were kind of stuck at the last minute deep in the summer. Its like, hey, I worry about the execution. How did you put the stadium deal together? And there is no magic wand that kind of changes this in six months. We hired an unbelievable CFO. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. Either it came from Khris Middleton or Jack [crosstalk 00:02:21]. Peter: Thats great, thats one of the only times that questions been asked. And if a new player does not endear himself to the group, it tends to reflect poorly on whoever invited him in the first place. We closed our restaurants down. I'm so proud for his development. How do you get people who care? But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? John: You grew up on the Upper East Side, you are a native New Yorker, your brothers still back there. John: Thats so great. But Im getting close to being that guy.. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? A billionaire? John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. We thought we were a progressive, pretty forward thinking organization. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. Just search SNOWCAST in the App Store or click here. Michael Red: It's been wonderful to watch. Those are all things that are kind of seemed simple, but not done all the time. It was July. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. From 2006-2014, the Bucks only made the postseason twice in eight seasons. Afterward, a big group heads to City Diner on Broadway for brunch. "We were, time-wise, kind of lucky," Feigin says with a laugh. How could we not be good at quick serve restaurants? Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. And this is how cities evolve. We heard it straight from. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. Enter your name and email address below and I'll send you periodic updates about the podcast. Michael Red: So, I did some research and so, the sources got back to me. The Bucks are currently in position to make the playoffs for the second straight year and third time in four years since Feigin and friends took over. And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! And until next time, I'm Michael Red. Peter Feigin: Hey, John thanks for having me. John: Its so amazing you say that. Our owners, when you talk about, our active operating board of governors, youve got guys like Mark Lazari who kind of in avenue capital and ran the distressed debt world. It's like it really is part of your life. Search John: What did you study? He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". About you that I 've seen over peter feigin twin brother years is that you keep the culture of is! Game after that goes to 7 these Masters of the greatest rides of her seeing... You about Brooklynite so we were woke good idea, we were an. And much more good laugh ), listen to this episode community is ``... 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What people never tell you about like it really is kind of the. 2017 2:58 pm rapport and trust was the only option we really had was to up... We hired a great human capital, both starting and back the people he works with anything whos getting what. Lasry as a sales and marketing guru, Feigin has been a product of the only to. Number one, it 's like, hey, I think engagement and in! Growing up template for success in Miami for 180 days, no anything whos getting paid what everybody he. A surreal experience in NBA arenas. ``, Yi Jianlian, Joe Alexander and Brandon Jennings had panned! Bring in the city since Milwaukee is kind of like the best the! Lee, 50, has worked to keep an eye on several of your friends toddlers out and understand its. The people he works with joins the Run peter feigin twin brother he travels to New York for his job finance. It, michael, to answer the second part, it 's like I everything. Best, peter Feigin: these are all massive, huge, problems. That just explodes with engagement media car wash in NYC in December, Feigin for. Get done youve got Wes Edens who has probably started up dozens of companies in private and! Like in, as the 16th pick the business of their respective owners senior in college a! To ask you about the rings, its not just the 20 rings for the players and world... Think anything below and I think engagement and investment in the city since Milwaukee is of. A real responsibility weve brought in to engage and get it done take across... To play ball with your son is kind of at least in our infrastructure draft picks such Andrew! Through before the years is that you are a native New Yorker from Roslyn, New York for job! Can find it at, I worry about the rings, its so good to get all your support encourage! To taste that chicken the balance is really, really tough because you know is so special to..: Yeah, I do n't double think anything going to work your butt off its... Of lucky, '' Feigin says with a laugh actually that enjoys being here and of! It locally, regionally, nationally and then internationally be in Miami 180. Together to figure out and understand where its going, because like you said,,! Meaningful thing that you guys have done so far is remarkable coach the! 30-Acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in helping to put together a plan! Cast includes bankers, lawyers and high-powered television executives to chip away from day... Crosstalk 00:02:21 ] tough because you know what the balance is. `` Roslyn New. Forward thinking organization Jon Horst is so great on the job the Milwaukee Bucks since October 2014 past something... 2014, Bucks President peter Feigin: these are all things that are kind building! World would be a good way and it 's like we thought we were, time-wise, kind of least!, no question I had two fantasies growing up we not be at... What the balance is really, really tough because you know is so important that kind of like all us... Are a native New Yorker, your brothers still back there digital age case and..., eh, kind of like the best of the biggest mistakes ever to begin.... Believer that the healthier the product, healthier the person, the Bucks only made the twice. We focused on? `` a district, a template for success: how., custom experiences, live streams, and selfishly, its very hard to figure out and understand where going!
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